Marty Sellmeyer Design
Marty Sellmeyer Design
Over the last decade, many biomanufacturers adopted single-use bags to eliminate clean-ups and allow for faster changeovers to speed up the drug production process. However, single-use bags put scientists at risk for leaks or breaches caused by excessive handling.
Once scientists experience a materials breach, they will remain forever cautious of the vulnerable material. To restore confidence in their process, MilliporeSigma wanted to show “the science behind the science” to an audience that’s naturally curious and skeptical by nature, and to promote their new film technology.
We came up with a campaign positioning statement: “Single Use with a Safety Net.” From there, we created a library of content communicating the high-tech design and construction of the product through 3-D illustration and animation that began with a teaser video and later spanned across technical bulletins, sell sheets, presentations, social media, web content and more to showcase safety and innovation.
Ultimus Film teaser video.
Ultimus Film launch video.
Templates and sales support materials utilizing the campaign were created for the marketing department to implement.
Brighton Agency. In collaboration with: Brian Hopson copywriting, Adam Ross 3D animation.