Marty Sellmeyer Design
Marty Sellmeyer Design
Bayer wanted to leverage the equity it had in each of its flagship seed brands by bringing them to market together in the southern region of the U.S. The south is a unique growing region as temperature and soil can dictate the use of multiple crops compared to the rest of the country. Farmers plant multiple crops, but are purchasing them from different companies. Bayer wanted to market these three brands together to leverage the performance of one in order to get farmers to trial another. This was the first time these brands were marketed with each other, and this created a unique challenge of a cohesive look and tone across three unique brands. Bold messaging, product imagery and the use of actual farmers brought this campaign to life for Bayer to reach this audience.
Agency: Brighton Agency
In collaboration with: Jeff Ryals copywriting and strategy, Grant Essig video production, Adam Ross animation.