Marty Sellmeyer Design

Tar Spot

When it comes to battling agronomic threats — knowledge is power. To minimize damages of Tar Spot, it’s imperative for farmers to know the early signs to determine preventative practices, when to act and implement the best products and proven management practices. To spread awareness of the threat of Tar Spot, we created a multi-media campaign that consisted of an informational video, press release, blog post and a brand-new landing page that serves as an informational resource hub.

 Campaign landing page and social posts.

Campaign landing page and social posts.

 Counter display for in-store and tradeshow events.

Counter display for in-store and tradeshow events.

Long-form informational video for landing page and snack-sizes for social promotion.

Agency: Brighton Agency

In collaboration with: Meredith Westrich copywriting, Brad Davis animation, Shaun Young UX.