National Wheat Yield Contest
WestBred wheat wanted get customers excited about and enter into the National Wheat Yield Contest. This included seed dealers promoting the contest to customers. WestBred hosted national and state winners, including the seed dealer at the Commodity Classic trade show. Winners were promoted and recognized with the media followed by a dinner for the winners and families where they received their trophy. The video promoted winners and statistics at the WestBred booth and awards ceremony. Media embraced and promoted the winners, which increased in numbers every year after.
Direct mail brochure
Metal wall piece gift and winner trophy.
National Wheat Yield Contest event and trade show video
Media PR kit giveaway to promote winners and the brand.
Agency: Brighton Agency
In collaboration with: Ian Sullivan copywriting, Grant Essig video production.