The Roundup Ready Xtend Crop System needed a campaign to bring to the fore front exactly what farmers are looking for in a crop system. They wanted a choice that brings them the confidence they need, reinforced by farmers that made this system the #1 choice in acres. An impactful TV spot and benefit driven advertising made this campaign a success among farmers.
Agency: Brighton Agency
In collaboration with: Ian Sullivan copywriting, Grant Essig video production.