Marty Sellmeyer Design
Marty Sellmeyer Design
To clearly define what GHX is, as well as outline the benefits of the experience, we developed the Maximize Your Acre campaign, which lead with the key differentiator and directly addressed how the brand is helping combat farmer pain points. The creative concept stands out by introducing a straightforward, highly relevant solution to a well-known agricultural pain point — maximizing yield without additional cost. Ads feature a bold, direct message that resonates with farmers with simple and clear visuals, effectively communicating the core benefits.
Sponsored SMS, Paid Social, Print & Advertorial
Preroll Videos
One of the campaign’s main goals was lead generation, so that qualified leads could be funneled to seed sellers in their area. Through a mix of incentivized and non-incentivized promotions, campaign materials directed viewers to enter their information to learn more.
Incentivized Sponsored Email, Lead Generation Landing Page, Display Banners
Radio Spots
To ensure the GHX experience was consistent across all sellers and the internal sales team, we created a Seller Playbook — complete with elevator pitches, sales scripts, sales process outlines and tips. However, sellers on the go won’t always have their Playbook at the ready. To solve for this, we created a pocket guide full of links to resources and summarized info that they could keep in their trucks and bring on sales calls.
Updated website based on refreshed brand and campaign direction.
Agency: Brighton Agency
In collaboration with: Meredith Westrich copywriting, Brad Davis animation, Shaun Young UX, Andrew Smith design.